When you come into the office and start planning your day, but first you grab some coffee:

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As the day progresses, you find a breaking news topic  that your client can be positioned as an expert for:

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Once the client agrees to pursue the story….you get focused and start pitching in a smart and diligent manner:

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A target journalist is interested in your story idea!

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And quickly publishes an article – with your client’s comments prominently featured:

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Realizing you couldn’t have done it without your team, you say:

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…and that’s only ONE day in the life of a PR professional.

 

Aqsa was most recently a senior associate with Stern Strategy Group.