A book with your name, or that of your company’s top thought leader, on the cover can be one the most valuable credentials you can create for your brand. It’s a reputation builder and source of influence. It’s also a business card for your expertise and an opportunity to become known as the authority on your subject. But only if you promote it smartly and strategically. You need a proven (and creative) book marketing strategy.

We launch the book and build your brand with these book marketing musts.

There is no shortage of business books. Publishers churn out thousands of titles every year and self-published titles recently surpassed the million mark. But few titles reach expectations in terms of reach and impact. Content marketing and speaking strategies are proven ways we ensure yours stands out.

Draw Audiences to a Digital Hub

Whether a landing page spotlighting the book on your (or your  company’s) primary site or a microsite dedicated to the book and author, a digital hub is key to book marketing. It gives interested readers and other influential audiences a place to gather and connect; it also gives our team (and yours) a destination for marketing, conferences/speaking and media efforts. The digital hub exists to set the stage for the story you’re sharing – informing, persuading and generating a following for the book itself, but even more so for the thought leadership it represents.

Attain Credibility – and Respect – from Publications that Matter

Certain authoritative publications, websites and broadcast media lead the dialogue. They’re arbiters of business trends. So it follows that securing their attention helps capture your audiences’ attention. The resulting coverage gives your ideas and insights credibility while driving awareness of your book. But book reviews are few and far between. We don’t rely on them and you shouldn’t either. Instead, we seek strategic opportunities for excerpts or adaptations, guest columns or commentary on issues of the day related to your book’s core messages.

Hone a Stage-Worthy Message

We also don’t rely exclusively on media coverage. Our experiences launching books and thought leadership proves direct engagement with key audiences is essential to positioning our clients and their books (and by extension, their brands) as trustworthy sources of timely perspective and expertise on issues that matter. Opportunities we pursue and secure include networking events, industry roundtables or salons, presentations or speaking gigs, and social media “chats.”

Don't rely on media coverage alone. Direct engagement with audiences is essential to your positioning as a source of timely perspective and expertise.Click To Tweet

Commit to a Long-Term Plan

The launch window of a business book is relatively short. However, the window of opportunity for thought leadership on its themes is wide open when marketed well. Above all, remember that book marketing isn’t a flash in the pan strategy. To be effective, we make it part of a longer-term vision. Your goal shouldn’t solely be to sell books; focus instead on selling and sustaining your thought leadership. After all, that’s where brand growth happens.

communications planning
With more than a decade at Stern, Ned has had the opportunity to counsel – and learn from – some of the brightest minds in business. A lifelong student, he is always searching for new ways to hone his craft by applying insights and ideas from outside sources. He says inspiration can come from anywhere in the world – from his young children to emerging start-ups to more established brands – which he constantly draws on to infuse creativity into client programming. As vice president, his pragmatic leadership style combines with strategic thinking to effectively connect clients with top-tier media, conferences and industry influencers. If he hadn’t answered the call to become a communications pro, you might have found him as a carpenter crafting wood furnishings and cabinetry.