It’s no secret the world around us is becoming more digital, visual and interactive. Facebook Live transformed the social network platform last year. Virtual reality headsets topped holiday gift guides. And it’s not just social media companies or startups taking note. The New York Times recently announced its focus to become a more digital and visual platform. Clearly, times are changing. Static graphics and text are no longer enough to persuade consumers to action.

Here’s why your communications plan isn’t complete without a video content marketing strategy.

  1. It’s more compelling.

The reason video has quickly revolutionized the way we consume information and interact – from absorbing the news to sharing on social media to communicating with friends and family through Facetime – is because it’s easier to see, feel and make sense of the information being shared. Would you rather read about what makes Stern Strategy Group smile and laugh, or would you rather smile and laugh along with us?

  1. It leads to more leads.

Seventy-six percent of businesses believe video provides good ROI, while the same percentage of users say they would share a branded video with friends, according to wyzowl. But having video isn’t enough; you need to strategically consider how and where you use it. Unbounce finds adding a product video on your landing page can increase conversions by 80 percent. While video is essential for your website, it will be even more crucial to include video in newsletters and social media, which users are accessing through their mobile devices. Seventy-five percent of the world’s mobile data traffic will be video by 2020, according to a Cisco report.

  1. Social media is using more and more video.

The numbers don’t lie; social media is rapidly embracing video to connect with users. In 2016, Snapchat reached the same status as its rival, Facebook, with 8 billion daily video views. Companies and media outlets quickly took to using the social app to share videos promoting their brands. Snapchat wasn’t alone in making video waves in 2016. Instagram extended the length of its video (to 60 seconds) and allowed users to create one video using multiple clips from their cameras. The company said that over a span of six months, the time users spent watching video on the app increased by 40 percent. And with more than 2 million people subscribed to the Virtual Reality YouTube channel, there’s no sign of consumers’ demand for video slowing down.

So if you want to feel like this…

OR this…

…make video content marketing a priority.

How to Launch a Content Marketing Strategy in Eight Easy Steps [Guide]
With a background in journalism, Rachel combines her passion for news with her expertise in media relations to deliver effective results. She also handles day-to-day communication with clients, media outreach, social media activities, writing and messaging. Rachel provides strategic counsel to clients across the healthcare and business industries and is a critical team member for Stern Strategy Group's architecture and design accounts. If you can’t find Rachel at her desk, she is probably behind the camera filming one of Stern’s in-house videos. And when not at work, you can find her at one of three places: on a run, on a soccer field or on the beach.